The means, the fishing and the consumption

By: Enrique Gomez

 

“There is a reality in the communication, that if it does not change, little will be able to be done by atmospheres, the species and the attitude of the fishermen”

Spanish Version

Portuguese Version

The means are the message

This month we saw in the cover of a magazine a golden female that would have to weigh 15 kg more or less. Behind it appeared a smiling face and a photographer satisfied by his art intuited itself ahead.

The remarkable thing was the golden female of dead.

Unfortunately that is the form in which the specialized magazines promote the sport fishing. By all means there was no trophy in that single photo was a sample of the liviandad whereupon one treats to a depredated species. What prevails of the message is:  -… it is not necessary to take care of it, to kill it is well -, although soon in their interior commentaries are made on the protection of the nature.

In the magazine of but circulation of fishing and free air it appears, like every year for the same date, the promotion of a zone of the Atlantic coast. The silly thing is tremendous bacota sacrificed and again, another smiling face, in this case of a guide. That fish to which the nature I dedicate to him in addition to its génesis, but of ten years to develop it and to put it in conditions for being an ideal reproducer, not only gives him to eat to its sacrificadores, but that is shown like the body of the dead enemy. I have won, I managed to kill a shark. Unfortunately it is what it is consumed.

They appear in all the covers, according to the month of circulation, great pejerreyes, golden immense, phenomenal tremendous or surubíes sharks. With this they look for to attract readers and consumers of “that” as if “the that” outside sport fishing. Who direct them they affirm that at the most great it is the fish that sacrifices itself in cover, the sale possibilities are multiplied.

That it means that the consumer that attracts it, likes, reason why cynically it is offered to the ignorante which maintains its ignorance.

Such improved

It happens sometimes that in the same magazine it is seen the author of a note taking care of, as surgeon, to a trout not to hurt it when removing to him the hook and in the photos of the readers they exhibit, without no pudor, a hero with seven sharks died of but of 100 kg.

That dualidad exists not only in that magazine but in all means of the specialty.

This schizophrenia in the message causes that the reader does not know clearly options on which means to fish, to protect or to protect itself.

If the message is the fishing and it death calmly another one cannot be the publishing content.

There will be no less fishermen but that will exist such improved.

The danger to understand badly

The fisherman needs data to go to fish and fantasies that enaltezcan it, that sanctions it. By this, when it finds a place to go that in addition it offers the possibility to him of emulating to that they appear in those photographies, is at least, a potential buyer of that excursion, although never makes it. It feeds his eagerness on recognition behind amusing itself and to pass it well.

Generally the understanding of those photos is little rational. It is not easy to perceive that who show those images they do not tell that they had it to look for plowing the river during many hours of boredom next to unsportsmanlike modalities. Generally they are distant profits of guides who know the place and who mention the signallers when the river is giving its better supply. When the fishing reader client is with the reality, he is frustrated in spite of to have done perhaps, a good fishing. It did not obtain what went to look for, which showed to him.

Something can be tried

This tries to be a reflection for benefit of an improvement in the understanding of the sport fishing. To maintain the fantasies, desires and ambitions of the fisherman but in truthful stories and genuine photos. If extraordinary pieces exist, by all means it is not necessary to hide them, but to say in epígrafes or the route of the story that that is not the ordinary to throw disappointments or strange fantasies.

To discourage of some way that to be with a dead fish is reason for recognition but otherwise. The shame also can be a motivation so that to anybody it is happened to be to him with a trophy that until minutes ago was with life.

While the readers create that he is natural to sacrifice a fish or still more, that is a grace showed with the died east, will be possibility of a real protection of our species or a Standard no improvement of the ethical one of the sport fisherman.

The guides of the south and some in the north already have begun to help the fishermen not to sacrifice pieces in vain, and understand like obligation to help them to fish without death being induced them to take care of atmospheres. The provinces, would have to give to a card of a previous course of ecology and taken care of guide of the species that help them in their work. It would be an essential contribution in the care of the invaluable resource of the fishing and its historical continuity.

All he preaches it that personages as I we pruned to transmit will have the same repercussion who a slap in the water but exists political will of the authorities and intellectual understanding of which they direct mass media.

The fishing is an individual attitude. To understand needs it certain experience and on of everything oriented affluent teaching. The primitive passions that the fishing causes must be controlled by the culture, by the understanding of which the important thing is to fish. The act of the fishing is playful in itself and never its dead result. For that reason I believe that the means, all, have the obligation to make these precisions clear.

Care but, I fish but

When I see the national programs of TV, I cannot let feel that something of which they show to me is not real. Or is not a film. The edition of hours of shooting reduced to minutes never represents the reality. What one sees in each block of those programs they do not represent the truth of the exit of fishing, except for the credibility that have known to win or the naivete of which they watch them. 

The fishing happens, according to the unconscious national group, by the death of alive beings who help to enjoy this planet and our time. There is no fault. Therefore all the content of an audio, audio-visual or publishing message of must be maintaining in its statement that to take care of is to fish and that to fish is to take care of. To take care of the atmosphere, the species, to be able to amuse itself fishing better.

Except for counted exceptions this premise is ignored.

If that fault, all fault

Some average nationals permute the ecology, the conservation, the education of the fishermen by the promotion of tactical tools, fishing badly taken care of and oriented information. In the case of the magazines, the majority maintains a philosophy publishing that it does not defend to the atmosphere or the species but to the vanity and desires of results of the fisherman. They use it through these motivations, to offer products and services that maintain them, thing in which I am not in discord, but that must be complemented with obsessive teaching on having to be of the man with the nature. If that fault, all fault.

To indicate until extreme it that the life of the species must be protected in all atmospheres will never attempt against the sale of motors, boats, reeles, decoys, canes or falsified elements of but for the fishing, but that will help to that that supply lasts in the time in an atmosphere where the quality of life includes to the man next to all the nature that surrounds it.

Greetings
Enrique Gomez

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